Google trend - Patanjali

Patanjali - 10 things to know with detail

• Founder: Patanjali Ayurved Ltd. was founded by Baba Ramdev and Acharya Balkrishna in 2006. Baba Ramdev is a renowned yoga guru and Acharya Balkrishna is a close associate and business partner of Baba Ramdev.
• Products: Patanjali offers a wide range of products including Ayurvedic medicines, herbal cosmetics, food products, personal care products, and home care products. Some of their popular products include Patanjali Dant Kanti toothpaste, Patanjali Aloe Vera gel, and Patanjali Honey.
• Manufacturing: Patanjali has its own manufacturing units located in various parts of India. The company claims to follow traditional Ayurvedic practices and uses natural ingredients in its products.
• Marketing: Patanjali has gained popularity in India due to its aggressive marketing strategies, which often include endorsements by Baba Ramdev himself. The company relies heavily on word-of-mouth promotion and has a strong presence on social media platforms.
• Revenue: Patanjali has experienced rapid growth since its inception and has become one of the leading FMCG companies in India. The company's annual revenue is estimated to be in billions of rupees.
• International presence: Patanjali has expanded its operations to international markets including the United States, UK, Canada, and several other countries. The company aims to promote Ayurveda and traditional Indian products globally.
• Controversies: Patanjali has faced criticism for its marketing claims and quality of products in the past. The company has also been involved in legal battles with competitors over trademark infringement issues.
• CSR initiatives: Patanjali is involved in various social welfare activities through its nonprofit organization, Patanjali Yogpeeth. The company has undertaken initiatives in healthcare, education, and environmental conservation.
• Sustainability: Patanjali emphasizes the use of natural and sustainable ingredients in its products. The company has also taken steps to reduce its carbon footprint and promote eco-friendly practices in its manufacturing processes.
• Future plans: Patanjali has ambitious plans for future expansion, including the launch of new product lines and increasing its presence in international markets. The company aims to become a global leader in the Ayurvedic and natural products industry.