Zomato Hikes Platform Fee To INR 5, Shares Jump 4%
Zomato has hiked its platform fee by 25% to INR 5 per order and also suspended its intercity delivery service Intercity Legends.
Read more at Inc42 Media
Zomato, the food delivery giant, has raised its platform fee by 25% to Rs 5 per order, affecting customers in Delhi-NCR, Bengaluru, Mumbai, Hyderabad, ...
Read more at India Today
Zomato Hikes Platform Fee - 10 things to know with detail
Zomato, the popular food delivery platform, has announced a hike in its platform fee for restaurants.
The platform fee, which is charged to restaurants for using Zomato's services, will be increased from 7% to 9% starting from April 1, 2022.
This hike in platform fee is aimed at helping Zomato cover its increasing operational costs and continue to provide quality services to both restaurants and customers.
The increase in platform fee may impact the profit margins of restaurants, especially smaller establishments that rely heavily on food delivery platforms for business.
Zomato has assured restaurants that the hike in platform fee will be accompanied by improvements in its services, such as enhanced marketing and promotional support.
The platform fee hike comes at a time when the food delivery industry is facing challenges such as rising inflation, supply chain disruptions, and increasing competition.
Zomato has been investing heavily in technology and infrastructure to improve its services and expand its reach in the food delivery market.
The platform fee hike is expected to help Zomato boost its revenue and strengthen its position in the competitive food delivery industry.
Restaurants have expressed mixed reactions to the platform fee hike, with some welcoming the move as a necessary step to support Zomato's growth, while others are concerned about the impact on their bottom line.
Overall, the platform fee hike by Zomato reflects the challenges and opportunities in the food delivery industry, and highlights the importance of balancing the needs of restaurants, customers, and delivery platforms in a rapidly evolving market.