Jacquemus - 10 things to know with detail
- 1. Jacquemus is a French fashion brand founded by designer Simon Porte Jacquemus in 2009. The brand is known for its modern and playful designs that often incorporate bold colors and unique silhouettes.
- 2. Jacquemus gained international recognition for its Spring/Summer 2017 collection, which featured oversized straw hats that became a viral sensation on social media.
- 3. The brand's aesthetic is inspired by Jacquemus' childhood in Provence, France, and often incorporates elements of French countryside life, such as sun-drenched landscapes and traditional rural dress.
- 4. Jacquemus is known for its minimalist approach to design, favoring clean lines and simple shapes. The brand often uses natural fabrics like linen, cotton, and wool in its collections.
- 5. Jacquemus has become a favorite among celebrities and fashion influencers, with stars like Rihanna, Beyoncé, and Kendall Jenner spotted wearing the brand's designs.
- 6. In 2019, Jacquemus staged a runway show in a lavender field in Provence, showcasing a collection inspired by the colors and textures of the French countryside.
- 7. The brand has expanded beyond clothing to include accessories, footwear, and even a line of homeware items. Jacquemus also launched a menswear collection in 2019.
- 8. Jacquemus has a strong presence on social media, with over 2.5 million followers on Instagram. The brand often uses its platform to share behind-the-scenes looks at its design process and upcoming collections.
- 9. In 2020, Jacquemus made headlines for its innovative approach to fashion shows during the COVID-19 pandemic. The brand staged a virtual runway show, featuring models walking through a miniature set of the French countryside.
- 10. Jacquemus continues to be a standout in the fashion industry, with its unique blend of French charm, modern design, and playful spirit capturing the hearts of fashion lovers around the world.