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Google trend - Aditya Birla Group jewellery brand

Aditya Birla Group enters branded jewellery biz; to invest Rs 5000 ...

The group with its massive retail presence, especially in the apparel and fashion, has set an ambitious target of becoming one of the top 3 jewellery brands ...

Read more at Business Today


After paints, Aditya Birla group forays into Rs 6.7 trn jewellery retail

Aditya Birla Group jewellery: Group aims for brand to be among top three national players in five years.

Read more at Business Standard


Aditya Birla Group jewellery brand - 10 things to know with detail
  • Origin: The Aditya Birla Group is one of the largest conglomerates in India, with a diverse portfolio of businesses spanning various industries. One of their ventures includes a jewellery brand that offers a wide range of designs and collections for both men and women.
  • Brand Name: The jewellery brand under the Aditya Birla Group goes by the name 'AB Jewels.' It caters to customers looking for exquisite and contemporary jewellery pieces crafted with precision and elegance.
  • Collection: AB Jewels offers a wide range of collections that cater to different tastes and preferences. From traditional and ethnic designs to modern and contemporary styles, the brand has something for everyone.
  • Quality: The Aditya Birla Group is known for its commitment to quality and excellence in all its products and services. The jewellery under the AB Jewels brand is no exception, with each piece crafted with the highest standards of craftsmanship and attention to detail.
  • Materials: The jewellery from AB Jewels is made using a variety of materials, including precious metals like gold and silver, as well as gemstones and diamonds. Customers can choose from a range of designs that feature different combinations of these materials.
  • Customization: AB Jewels also offers customization services for customers who want to create their own unique pieces of jewellery. From choosing the design and materials to adding personalized touches, customers can work closely with the brand's designers to bring their vision to life.
  • Retail Presence: AB Jewels has a strong retail presence across India, with stores located in major cities and towns. Customers can visit these stores to browse through the collections, try on different pieces, and seek expert advice from the brand's staff.
  • Online Presence: In addition to physical stores, AB Jewels also has an online presence, allowing customers to shop for their favourite jewellery pieces from the comfort of their homes. The brand's website features a user-friendly interface and secure payment options for a hassle-free shopping experience.
  • Customer Service: The brand prides itself on providing excellent customer service, with a team of knowledgeable and friendly staff members who are always ready to assist customers with their queries and concerns. Whether in-store or online, customers can expect a seamless and enjoyable shopping experience with AB Jewels.
  • Sustainability: As part of the Aditya Birla Group, AB Jewels is committed to sustainability and ethical business practices. The brand sources its materials responsibly, supports local artisans and communities, and strives to minimize its environmental impact through various initiatives and programs. Customers can feel good about supporting a brand that values sustainability and social responsibility.
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