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Google trend - Sephora

"Sephora Kids" : une tendance dangereuse chez les enfants

Sur les réseaux sociaux, de plus en plus de jeunes enfants reproduisent en vidéo les gestes des influenceuses beauté adultes.

Read more at Franceinfo


Sephora - 10 things to know with detail
  • Sephora is a French multinational chain of personal care and beauty stores founded in 1969 in Paris by Dominique Mandonnaud.
  • The name "Sephora" is a combination of the Greek word "sephos," which means beauty, and the name "Zipporah," which was the wife of Moses in the Bible.
  • Sephora carries over 300 brands, including their own private label, offering a wide range of beauty products such as makeup, skincare, haircare, fragrance, and more.
  • Sephora is known for its innovative store design, where customers can freely test products, receive personalized beauty advice from knowledgeable staff, and attend beauty classes and events.
  • Sephora has a popular loyalty program called Beauty Insider, which offers rewards, discounts, and exclusive access to new products and events for its members.
  • Sephora has an extensive online presence, allowing customers to shop for their favorite beauty products from the comfort of their own home.
  • Sephora also offers a subscription service called Play! by Sephora, where customers receive a monthly box of deluxe beauty samples for a flat fee.
  • Sephora is committed to sustainability and has implemented initiatives to reduce its environmental impact, such as using eco-friendly packaging and offering recycling programs for beauty products.
  • Sephora has a strong social media presence, with millions of followers on platforms like Instagram and YouTube, where they showcase new products, beauty tutorials, and collaborations with influencers and celebrities.
  • Sephora has expanded globally, with stores in over 30 countries, making it one of the largest and most influential beauty retailers in the world.
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