Sephora - 10 things to know with detail
- 1. Sephora is a French multinational chain of personal care and beauty stores founded in 1969 in Paris by Dominique Mandonnaud.
- 2. The name "Sephora" is a combination of the Greek word "sephos," which means beauty, and the name "Zipporah," which was the wife of Moses in the Bible.
- 3. Sephora carries over 300 brands, including their own private label, offering a wide range of beauty products such as makeup, skincare, haircare, fragrance, and more.
- 4. Sephora is known for its innovative store design, where customers can freely test products, receive personalized beauty advice from knowledgeable staff, and attend beauty classes and events.
- 5. Sephora has a popular loyalty program called Beauty Insider, which offers rewards, discounts, and exclusive access to new products and events for its members.
- 6. Sephora has an extensive online presence, allowing customers to shop for their favorite beauty products from the comfort of their own home.
- 7. Sephora also offers a subscription service called Play! by Sephora, where customers receive a monthly box of deluxe beauty samples for a flat fee.
- 8. Sephora is committed to sustainability and has implemented initiatives to reduce its environmental impact, such as using eco-friendly packaging and offering recycling programs for beauty products.
- 9. Sephora has a strong social media presence, with millions of followers on platforms like Instagram and YouTube, where they showcase new products, beauty tutorials, and collaborations with influencers and celebrities.
- 10. Sephora has expanded globally, with stores in over 30 countries, making it one of the largest and most influential beauty retailers in the world.