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Virginie Viard Chanel - 10 things to know with detail

• Background: Virginie Viard is the creative director of Chanel, a position she has held since the passing of Karl Lagerfeld in 2019. She has been with the fashion house for over 30 years, starting as an intern in the haute couture atelier in 1987.
• Early Career: Viard worked closely with Lagerfeld for many years, serving as his right-hand woman and collaborator. She was responsible for overseeing the design and production of Chanel's collections, as well as working on various creative projects.
• Design Aesthetic: Viard's design aesthetic is often described as modern and feminine, with a focus on classic silhouettes and luxurious fabrics. She has a deep understanding of Chanel's heritage and iconic codes, while also bringing her own contemporary twist to the brand.
• Signature Style: Viard is known for her love of tailoring and craftsmanship, often incorporating intricate details and embellishments into her designs. She is also a master at mixing different textures and fabrics to create rich and layered looks.
• Collaborations: Viard has collaborated with various artists and designers over the years, including Pharrell Williams and Sofia Coppola. She is known for her ability to bring a fresh perspective to Chanel's collections while staying true to the brand's DNA.
• Runway Shows: Under Viard's direction, Chanel's runway shows have continued to be a highlight of the fashion calendar. She has staged elaborate and immersive presentations that showcase her creative vision and storytelling abilities.
• Red Carpet Presence: Viard's designs have been a favorite among celebrities and style icons on the red carpet. Her creations are often seen at major events such as the Met Gala and the Cannes Film Festival, where they are praised for their elegance and sophistication.
• Sustainability: Viard has been committed to making Chanel a more sustainable and environmentally conscious brand. She has implemented various initiatives to reduce the company's carbon footprint and promote ethical practices in the fashion industry.
• Global Impact: Viard's influence extends beyond the fashion world, with her designs and collaborations resonating with a global audience. She has helped to solidify Chanel's status as a leading luxury brand, beloved by customers around the world.
• Future Plans: As the creative director of Chanel, Viard continues to push the boundaries of fashion and design. She is constantly evolving and adapting to the changing landscape of the industry, while staying true to the timeless elegance and sophistication that Chanel is known for.