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Google trend - Under Armour

Former Under Armour CEO takes over reins at Cascale

The former interim CEO and chief operating officer of US sportswear company Under Armour is now CEO of global non-profit alliance Cascale.

Read more at just-style.com


Under Armour - 10 things to know with detail
  • History: Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. The company started with a moisture-wicking T-shirt designed to keep athletes dry and comfortable during workouts.
  • Headquarters: Under Armour is based in Baltimore, Maryland. The company's global headquarters is located in the Tide Point area of the city.
  • Products: Under Armour offers a wide range of athletic apparel, footwear, and accessories for men, women, and children. The company's products are designed for various sports and activities, including running, training, basketball, and golf.
  • Technology: Under Armour is known for its innovative fabric technologies, such as HeatGear, ColdGear, and Storm, which help regulate body temperature and keep athletes comfortable in any weather conditions.
  • Endorsements: Under Armour has partnered with several high-profile athletes, including Stephen Curry, Tom Brady, and Lindsey Vonn, to promote its products. The company also sponsors college and professional sports teams around the world.
  • Retail presence: Under Armour products are sold in more than 30,000 retail locations worldwide, including department stores, specialty athletic retailers, and the company's own branded stores.
  • Revenue: In 2020, Under Armour reported total revenue of $4.5 billion. The company's revenue has fluctuated in recent years due to changing consumer preferences and market conditions.
  • Sustainability: Under Armour is committed to reducing its environmental impact and promoting sustainable practices throughout its supply chain. The company has set ambitious goals to reduce carbon emissions and waste by 2030.
  • Corporate culture: Under Armour emphasizes a values-driven culture that prioritizes diversity, equity, and inclusion. The company offers employee resource groups, leadership development programs, and other initiatives to support a positive work environment.
  • Future outlook: Under Armour has faced challenges in recent years due to increased competition and changing consumer trends. The company is focused on expanding its digital presence, growing its international business, and continuing to innovate in product development to drive future growth.
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