Luciano Benetton - 10 things to know with detail
- 1. Luciano Benetton is an Italian billionaire businessman and co-founder of the Benetton Group, a global fashion brand known for its colorful knitwear.
- 2. He was born on May 13, 1935, in Treviso, Italy, and grew up in a small town in the Veneto region.
- 3. Along with his siblings, Giuliana, Carlo, and Gilberto, Luciano founded the Benetton Group in 1965. The company initially started as a small knitwear business but quickly grew into a global brand with stores in over 120 countries.
- 4. Under Luciano's leadership, Benetton became known for its controversial and provocative advertising campaigns, which often tackled social and political issues.
- 5. In addition to fashion, Luciano has also been involved in various other businesses, including real estate, infrastructure, and agriculture. He is considered one of Italy's most successful entrepreneurs.
- 6. Luciano is a passionate philanthropist and has been involved in various charitable projects, including the restoration of historic buildings in Italy and the promotion of sustainable agriculture.
- 7. In 2010, Luciano stepped down as chairman of the Benetton Group but remained involved in the company as a shareholder and advisor.
- 8. Luciano is also a keen sports enthusiast and has been involved in various sports-related ventures, including owning a professional cycling team in the 1990s.
- 9. In recent years, Luciano has focused on his personal interests, including art collecting and wine making. He owns several vineyards in Italy and produces high-quality wines under his own label.
- 10. Luciano Benetton is married and has three children. He continues to be a prominent figure in the Italian business world and remains an influential voice in the fashion industry.