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Google trend - Luwak coffee

Is the world's most expensive coffee Kopi Luwak just a hype?

Did you know that sometimes the price of the 'farmed' beans go up to USD 100 per kilogram? For the ones that are collected from the wild, one will have to shell ...

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Explain Luwak coffee in 500 words
Luwak coffee, also known as civet coffee, is a unique and highly sought-after type of coffee that is produced in a rather unusual way. It is made from the beans that have been eaten and excreted by the Asian palm civet, a small mammal native to Southeast Asia. While the idea of consuming coffee that has passed through an animal may sound unappealing, Luwak coffee has gained worldwide popularity due to its distinct flavor and rarity.
The process of producing Luwak coffee begins with the Asian palm civet feasting on ripe coffee cherries. The civets have a natural preference for the ripest and sweetest cherries, which they eat whole. However, the digestive enzymes in the civet's stomach go to work on the cherries, breaking down the outer layer of the fruit while leaving the coffee beans intact. After a day or two, the beans are excreted by the civet, passing through its digestive system.
The excreted coffee beans are collected from the civet's droppings, which are carefully washed and thoroughly cleaned to remove any impurities. The beans are then sun-dried and undergo a meticulous sorting process to ensure only the highest quality beans are used. This process is labor-intensive and time-consuming, which contributes to the rarity and high cost of Luwak coffee.
One might wonder why Luwak coffee is so highly regarded when it is essentially just coffee beans that have been eaten and excreted. The answer lies in the fermentation process that occurs within the civet's digestive system. As the beans pass through the civet's stomach, enzymes and bacteria break down the proteins, resulting in a unique flavor profile. The fermentation process also reduces the bitterness and acidity of the coffee, producing a smoother and less acidic cup of coffee compared to traditional methods of coffee production.
The flavor of Luwak coffee is often described as rich, complex, and earthy, with hints of chocolate and caramel. It has a distinct aroma that is both enticing and unique. Due to its rarity and the meticulous production process, Luwak coffee is considered a luxury item and is often associated with exclusivity and high prices.
However, the increasing demand for Luwak coffee has raised concerns about animal welfare and sustainability. In the past, civets were often captured from the wild and kept in captivity to produce Luwak coffee. This practice led to unethical treatment and poor living conditions for the animals. Fortunately, there has been a shift towards more ethical and sustainable production methods, with some coffee producers focusing on wild civets that are allowed to roam freely and choose their own coffee cherries.
In conclusion, Luwak coffee is a unique and highly prized type of coffee that is produced from coffee beans that have been eaten and excreted by the Asian palm civet. The fermentation process that occurs within the civet's digestive system gives Luwak coffee its distinct flavor and aroma. While it is a luxury item and comes with a high price tag, efforts are being made to ensure the ethical and sustainable production of Luwak coffee.
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