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UBB - 10 things to know with detail
UBB stands for Usage-Based Billing, which is a method used by internet service providers to charge customers based on the amount of data they use rather than a flat monthly fee.
UBB is typically implemented by setting a monthly data cap for each customer, with additional charges incurred for exceeding the cap.
UBB has been a controversial topic, with many consumers and advocacy groups arguing that it can lead to high costs for heavy internet users and restrict access to online content.
In Canada, UBB was introduced by the Canadian Radio-television and Telecommunications Commission (CRTC) in 2011, but faced significant backlash and was eventually overturned in favor of a different pricing model.
UBB can impact consumers who stream a lot of video content, download large files, or engage in online gaming, as these activities can quickly use up data allowances.
Some ISPs offer unlimited data plans as an alternative to UBB, allowing customers to use as much data as they want without incurring extra fees.
UBB can also affect businesses that rely on high-speed internet for their operations, as increased costs for data usage can impact their bottom line.
Some critics of UBB argue that it can stifle innovation and competition in the online marketplace, as smaller companies may struggle to afford the high costs associated with data usage.
UBB has also raised concerns about privacy, as ISPs may have access to detailed information about customers' online activities in order to track data usage.
As technology continues to evolve and data usage increases, the debate over UBB is likely to continue as ISPs and regulators seek to find a balance between fair pricing and consumer protection.