Google trend - Ather

Ather is an Indian electric vehicle manufacturer that specializes in the production of electric scooters. It was founded in 2013 by Tarun Mehta and Swapnil Jain with the aim of revolutionizing urban commuting in India by providing sustainable and efficient electric mobility solutions.

One of Ather's most notable achievements is the development of their flagship electric scooter models, Ather 450X and Ather 450 Plus. These scooters are designed to be sleek, stylish, and technologically advanced, offering a comfortable and environmentally friendly alternative to traditional petrol-powered scooters. The Ather 450X, in particular, has garnered widespread acclaim for its performance and features.

The Ather scooters are powered by lithium-ion batteries, which provide a range of up to 116 kilometers on a single charge. This range is more than sufficient for most daily commutes, making Ather scooters a practical choice for urban dwellers. The batteries can be charged using a standard home socket or at Ather Grid charging stations, which are strategically placed in various locations across major cities in India.

In addition to the impressive range, Ather scooters are equipped with powerful electric motors that deliver instant torque, ensuring quick acceleration and a smooth riding experience. The Ather 450X, for instance, can go from 0 to 40 km/h in just 3 seconds, making it one of the fastest scooters in its category.

Ather also focuses on providing a seamless and connected riding experience to its customers. The scooters come with an integrated touchscreen dashboard that displays various information such as battery level, range, and navigation. The dashboard also supports over-the-air updates, allowing Ather to constantly improve the scooter's performance and add new features. Additionally, Ather offers a mobile app that enables riders to monitor their scooter's charging status, locate charging stations, and even customize riding modes.

To support the adoption of electric vehicles, Ather has been actively expanding its charging infrastructure. Ather Grid, the company's charging network, currently has over 150 charging points across multiple cities in India. These charging stations are strategically placed at popular locations such as malls, cafes, and tech parks, making it convenient for Ather scooter owners to charge their vehicles while going about their daily activities.

Furthermore, Ather has also introduced innovative ownership models to make electric scooters more accessible. They offer flexible subscription plans that include the cost of the vehicle, insurance, maintenance, and even periodic upgrades. This subscription-based model eliminates the need for a large upfront investment, making electric scooters more affordable and attractive to a wider audience.

In conclusion, Ather is an Indian electric vehicle manufacturer that is leading the way in sustainable urban mobility. With their technologically advanced electric scooters, comprehensive charging infrastructure, and innovative ownership models, Ather is making electric mobility a viable and convenient option for urban commuters in India. By providing a seamless and connected riding experience, Ather is paving the way for a greener and cleaner future of transportation.